MAC Telemarketing uses state-of-the-art Predictive Dialing Equipment developed
by Expect Technologies, Inc.
Although mail has been the traditional marketing strategy for many newspaper
companies, recent developments have given way to mass telemarketing efforts.
Fast household contact through automation and the use of predictive dialing
equipment has made the telephone the primary method of communication with
the consumer. The telephone provides a much higher response rate and a means
of two-way information exchange between the newspaper and the market place.
Results from a MAC Telemarketing internal test program show that predictive
dialing can increase your telemarketing response rates by up to 65% or
more from the lower response rates of manual dialing.