Add Direct Mail To Your Telemarketing Programs
And Increase Your Circulation
DIRECT MAIL is...
Easy to Track!
Easy to Target!
Easy to Test!
A NEW WAY FOR
NEWSPAPERS TO MAIL
NEW MOVERS AND NEIGHBORS
CUSTOMIZED TO FIT YOUR NEEDS
Your direct mail marketing program will be tailored to fit your company's
specific needs and target your subscriber market.
TARGET YOUR BEST PROSPECTS
Successful direct mail programs begin with the right list. McMillen
Advertising Corporation offers multiple selection opportunities off the National
Consumer Data Base so you can mail only those people most likely to become
CUSTOMIZE YOUR MESSAGE
The 4-color, 8-1/2" x 11" direct mail format has been tested successfully
in markets accross the country. Using this 4-color piece, you can keep
your design and printing costs low while still customizing your brochure
to fit your market by changing anything in black type. Even the newspaper
copy and masthead will look and read like your newspaper. You can even
test multiple offers to different list segments at very little additional
IT'S WORTH A TEST
For slightly more than $8,000, you can test this mailing to 20,000 of your
best prospects (depending on the list selections and carrier route sort).
If you only get 2-1/2% to become customers, that's 500 new subscribers
for marketing costs of about $16.00 each.